Book Review: Brain Rules. John Medina’s 12 Principles for Achieving Your Intellectual Potential

Back in college I, like so many students, took an introductory psychology course.  Unlike most students, however, I still remember exactly what the professor said first in the first lecture of that course.  He said:

“Psychology is unique amongst the sciences for one particular reason.  That which we strive to comprehend - the brain, and that which we use to comprehend it - the brain, are of equal complexity.”

Perhaps to other students this revelation was less insightful or more stupefying or perhaps I was the only one in the hall insufficiently hungover to have failed to grasp what was said, but regardless of the reason, this simple opening statement made an indelible impression upon my brain such that two decades later I can conjure up in my minds eye nearly every detail imaginable about this moment in time.  I may never know why those words said at that precise moment had such an impact on me, but for the first time I have a clearer idea of what was happening in my head to make such a recollection possible.

That is the beauty of John Medina’s Brain Rules, a work of such scope and clarity that I believe you’ll feel, as I do now, that for the first time ever I’ve had a glimpse into the inner workings of my own mind and gained a new level of understanding for much of what is happening inside my thick skull.  Even for those of us that don’t have a science background this work is exceptionally accessible.  Medina brushes aside the typically incomprehensible words and the dozens of insider acronyms common to the language of neurologists, molecular biologists and other learned individuals with lots of letters after their names.  Medina synthesizes the jargon and the science and brings it down to a level where it is understandable to the layman.  More importantly, from this information he distills  practical concepts that can be put to use to help us maximize our individual intellectual capabilities.

To say I enjoyed this book is to put it mildly.  The truth is that I lost all feeling in both feet I was so wrapped up in reading I didn’t notice that the way I was seated was cutting off the circulation to my lower extremities for the better part of 200 pages!  (which I am certain will form an indelible memory of its own)

Part of what makes this book so interesting is that Medina practices what he preaches in his book with the book itself.  Not some dry tome filled with information that quickly becomes meaningless because it doesn’t relate to anything else that we’re interested in, John livens up the science with colorful examples like the man who was a model citizen until he had an explosion drive a piece of three inch steel into his brain.  The book tells us that he lived but that those he knew probably wished he hadn’t.  Once out of the hospital the good citizen had been replaced by his alter ego, a swearing, ill-tempered miscreant that couldn’t hold a job or much of a conversation…
Or the example of Tim, a victim of synesthesia, the disorder that…well..each time Tim sees the letter “E” he sees the color red.  Apparently this is experienced as if he were suddenly forced to wear red-tinted glasses.  Everything turns red.When he looks away from the “E” things return to normal.  That is until he sees the letter “O” and everything turns blue.  For Tim much of the world is like a perpetual disco…
 In addition to the entertaining case histories as examples there are practical points that are made in each chapter with associated action items that you can take in your own life to help support improved learning, better recall, and overall cognitive improvements that have the potential to be quite significant if rigorously applied.
As a student of the brain and the human mind that it creates,  developmental molecular biologist John Medina has pulled off an impressive feat.  Not only has he thoroughly surveyed the most current research on the human brain and put it into terms that are both understandable by and have practical application to the averge intelligent adult, he proves that his beliefs are accurate by structuring his work based upon the rules he espouses to unique and significant effect.  
As I said above, I seriously enjoyed Brain Rules.  I do however have one caution for you if you make the mistake of reading this book while locked in the bathroom.  When you’ve been in there for an hour and a half and someone starts banging on the door demanding to know what you’re doing in there don’t tell them you’re reading about brains.  Just say you’re going blind.  Trust me on this one.


4 Responses to “Book Review: Brain Rules. John Medina’s 12 Principles for Achieving Your Intellectual Potential”

  1. Is the book that you are reviewing here “Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School” or something else. I was a little confused by the title of this article and couldn’t find “… 12 Principles for Achieving Your Intellectual Potential.”

    Thanks,

    Craig

  2. Yes, Craig, that’s the book.

    Editor

  3. I’m sold. Have already added it to my Amazon basket. The examples you mention are real attention grabbers, and by the sound of it this book could be one that a student could enjoy as well.

    But I have to say, it was your psychology lecturer’s quote that really grabbed me. I’m not at all surprised that’s stuck in your mind. Its not something we always stop to think about, but when you do, you realise how complex we are; our brains in particular.

    I’m now hoping this books will go some way towards helping to work out some of it.

    Thanks for the review.

  4. Seems like a great book.
    I flipped it through Amazon LookInside, and stumbled upon the passages about the brain being able to focus only one thing at a time, and about afternoon nap being a biological need. Great stuff.

    And it seems a DVD is provided with each copy of this book.

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