Postbox; Are You Ready for Email 3.0?
September 10th, 2008 Oliver StarrCategories | Downloads | Events | Getting Things Done | Software
TC50: I’ve seen the future of email and it’s on the desktop. Maybe. Postbox is a new company launching today here at TechCrunch 50. The application - and make no mistake about it, this is a full blown, download and install it desktop application - has set for itself some incredibly ambitious goals. From the demonstration of the software, in addition to the standard functions of send, receive, store, search, spell check, attach files, and the other things a typical email client does, Postbox also offers some truly interesting additional features. Features so compelling, the site - which the founders announced was open for a limited beta - was instantly knocked offline due to so many simultaneous download attempts from the people attending TC50 plus those watching TC50 streamed to their homes or offices.
Features? Like What?
In seeking to describe the nature of the improvements that Postbox seems to offer the best general descriptive term I can come up with is semantic auto organization. Just great, another confusing acronym, right? SAO. But what makes this new acronym worth remembering is what it means to you, the user. Postbox founders claim (and demonstrated) that their software is capable of automatically grouping messages by topic.
If you’re interested in confectionery, model boats, knives and hedgehogs Postbox will identify these divergent interests in without any intervention on your part it will actually group the messages for you. What’s more, it will go far beyond a mere gross grouping of the messages themselves. The software is capable of identifying the various multimedia components in these messages and retaining them in individual galleries. Imagine it, an end to peering into email folder after email folder or worse, message after message trying to find that one image you just know is there…somewhere…
In fact, based upon the demonstration I witnessed I think it’s safe to say that what we’re looking at here with Postbox is one of the first iterations of a truly semantic application or perhaps email. 3.0. It’s tempting to say Web 3.0 but I’m reminded that this is not a web based application and probably won’t likely be one any time soon.
But Wait, There’s More…
In addition to making your mail contents much more broadly available as a reference database, Postbox offers a comprehensive suite of authoring tools that enable the creation of email messages and other documents that are a much richer experience than the email messages we craft today. Not only does Postbox make it possible to embed audio or video in an email, you can also search the web (from within the application) and again embed these results right into an email.
From what I understand Postbox also has a fairly tight integration with certain Adobe tools however I didn’t see this functionality demonstrated so I can’t tell you what to expect in this regard. What I can say is that from the demo alone this appears to be a truly profound change in the way email can be used, managed and created. That it will open up heretofore inaccessible realms to the user when it comes to data that you have already acquired but previously could not find or access in any reasonably convenient way. Likewise the way in which searching the web and embedding results in messages is allowed within Postbox will, in my opinion, increase the value of both resources to the user.
Finally, by stealing a few notes from Google’s playbook and eliminating folders and replacing them with their semantic organizational structure plus some truly advanced searching and grouping functions Postbox brings even the most massive message stores into a much finer focus. By getting rid of the silos and exposing the critical information in each email along with its relationship to other email, Postbox brings the information contained within each stored message closer to the user where it can do more than simply take up space on a hard drive. By adding options that previously didn’t exist to the creation of email messages, Postbox has created an entirely new doc-type that has the potential to improve various communications, speed up decision making and review processes, and by developing an application that appears to offer these previously mentioned services as the result of semantic information, it appears that Postbox has begun the new era in applications. 2.0 is dead, long live 3.0!






















